Skip to main content

How I got the first client for my startup



getting first client for your startup

Everything I ever wanted to know I just ask a search engine and there's the answer. So the least I can do for my clients is share what I've learned. 

                                                                      - Derek Sivers

 In the journey of setting up a startup, it's essential to get it going. No business can survive without a client availing your services. In my previous post How I failed and managed to rise again in my startup!
I listed the reasons that led to my failure and how I managed to pick up again. But a business has to start from somewhere. For this start a client is needed who avails and trusts your business services. But client acquisition can be taught from any of the books and several articles are also available which you can refer to. According to my experience, acquiring your first client has nothing to do with the hard coded rules. I would like to share the tips which led me to get my first client.

1. Don't get too touchy

I don't build in order to have clients. I have clients in order to build.

                                                                        - Ayn Rand

It's often usual to get touchy over your first client. If he discusses the project with you, you leave everything aside and focus every bit of your energy on your first potential client. I also did the same. One time he said anything bad, I felt like a loser. I stopped looking for more opportunities and concentrated all my energy only on one client. 

The bad thing that happened was that at the end he didn't gave us the project. He simply left a message for me that 'we have gone with some other company at this time.' I had to start looking for more opportunities. I learned from this incident to never get touchy. Always keep looking for opportunities.

2. Keep client's needs above your own

Your ability to communicate is an important tool in your pursuit of your goals, whether it is with your family, your co-workers or your clients and customers. 

                                                                                  - Les Brown

Most of the times, it happens that we fail to understand the actual needs of the client. Same thing happened with me. I focused on what I wanted instead of what my client wanted. One day, I visited a store to buy a shirt for myself. The shop owner was busy on the phone. I ignored him and headed to find someone to help me find the shirt. To my surprise no one was there. The boys were busy gossiping and having tea but nobody was willing to attend the customer at their shop. At the end, I simply walked out to another store nearby.

I went back home after the purchase and thought about the incident. Then I realized that what I was focusing on was taking me in the wrong direction. I simply hanged my strategy from the next client I got. Things are getting better after that.

3. Believe in yourself first

Clients say, 'What's your strategy,' and I say, 'Ask me what I believe first.' That's a far more enduring answer. 

                                                                                           - Ginni Rometty
Nobody will believe you until you believe in your own self. Clients will show interest in your services once you believe in your own self. Client needs to have trust in your offerings and how they can benefit them. In my case, that was not happening in the beginning which led them to turn away from our services. If you feel any doubt about the client's behavior towards you, try to sort the issue out as early as possible.

 4. Following the hard coded rules

Leave no stone unturned to help your clients realize maximum profits from their investment. 

                                                                                        -  Arthur C. Nielsen

I already mentioned this earlier and would like to mention it again. Use of rules to acquire your clients may help you somewhat in your startup's journey but you have your own identity and so does your startup. So follow your heart's instincts to deal with your clientele. The same happened with me when I followed the hard coded rules. I still remember the client telling me,' You are no different than others, why should I give my project to you?' I was baffled with such a reaction. I noted down the similar questions asked by my clients and prepared a possible list of answers. Now I am more than prepared every time such questions are asked. 

What all steps you have taken to get your first client? Do share your story!

Comments

Popular posts from this blog

Meet our Desi Superhero … here comes A Flying Jatt! 10 reasons to watch the film on Zee Cinema on 22 Oct@8PM

 Zee Cinema is showing the movie A Flying Jatt, starring Tiger Shroff this weekend. Though I wanted to watch this movie with my nephew and niece but I was not able to. But, this weekend I am surely going to enjoy the movie with the kids. Below are the 10 reasons to watch this film: 1.        India’s first flying Superhero India’s first flying superhero – A Flying Jatt saves the day in the coolest way. Bestowed not only with this incredible superpower our man can also display some jaw-dropping martial art moves. 2.        This Superhero has a Supermom Most of the superheroes that we know pledge to save the world and have lost their parents to an accident. But this super hero has a supermom who constantly reminds him of his duties. A typical Indian mother, she scolds him every time his reluctant to use his superpowers. She definitely is a supermom! 3.        Powers + Killer dance moves = Legendary Superhero You might be Superman or Batman but one th

I wish this night stayed....

Cold breeze grazing my feet Maybe it's an act so folly But my heart skipped a beat Surrounded by sheer melancholy Your whispers echoing in my ears Its difficult to see with Eyes welling up with tears Heart aching in writhe Winds changed the direction again Waiting for this since quite long No more I can abstain Come let's dance to the song Beneath the open sky Beside you I laid Now don't say bye I wish this night stayed... Check out the poem Just you and I... Image source: here

Are you ready for starting a business?

 Starting a business can be a daunting task. You require courage, determination and confidence in doing so. There may be thousands or even millions of startup ideas that would encourage you for starting your own business. The question is not that you straightaway jump into an arena mindlessly. It takes a moment to decide a good thing but several moments to decide what is the best thing for you.  You could join any of the several business startup programs and learn the tricks of the trade. You could also rely on your inner conscience for taking the big leap. I prefer taking the latter approach. This is because I believe in the fact that experience is the best teacher. Whether you are stuck in a boring job or your personality doesn't allow you to work under somebody etc. Whatever may be the reason, you must be ready for starting a business right? Below mentioned is a checklist which would help you in getting answer to the question: 1. You are confident of your ski